Matt the Miseryguts
Designer, illustrator and all round meanie
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Bloom's Bakery

 
 

Bloom's Bakery

Brand identity for the Cambridge-based cake specialists who produce bespoke and delicious cakes for weddings, birthdays and events.

 
 
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What makes Bloom’s Bakery extra special is their mastery of Korean Buttercream, an icing technique with which highly-skilled chefs can create natural looking yet edible flowers and bouquets to garnish deserts. The process requires great attention to detail and produces elegant results, notes I wanted to reference in the illustration elements of the lockup. The typographic mark looks to mimic soft folds and swirling peaks of indulgent fondant icing with the curves of the serifs.

 
 
 
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