Matt the Miseryguts
Designer, illustrator and all round meanie
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douce

 
 

douce hair salon

Brand identity for Douce, a stylish two-chair mobile salon housed within a beautifully restored 1962 Airstream Globetrotter.

douce.co.uk

 
 
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Primary logo

For this project, I jumped on board with founder Phil early on to help define the logo & brand identity. We wanted to homage the Airstream's heritage and reference it's rugged, ambulatory nature while reflecting the contemporary, modern approach to hair styling.

Secondary logos

A set of secondary logos (below) were also designed, to be used as decals about the exterior of the trailer and on collateral throughout the interior of the van.

 
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We wanted to homage the Airstream's heritage and reference it's rugged, ambulatory nature while reflecting the contemporary, modern approach to hair styling.

 
 
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Website

I also kicked things off for douce's website, with easy-to-update listings & opening hours and a messaging system for booking enquiries, before handing control over allowing the client to maintain site management going forward.

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