The Lada Rally is a seven-day charity car race across Eastern Europe, with the aim of visiting countries you've never been to before and raising money for refugee charities. The project needed a brand identity which would inspire adventure!
The race offers “opportunity for rough roads and shady stories” - it’s a scavenger hunt for the wild and fearless who are looking for the adventure of a lifetime. Thus the branding needed to communicate vigour, urgency and the start of something new, while offering tones of credibility to their charity partners.
As part of the project I also produced designs for merchandise, marketing materials, imagery for sales support and assets for their welcome pack.