Every two months we challenged a select group of local artists to individually produce a striking and evocative visual commentary on a named social issue. We then curated and showcased the work over one evening in an East London event space, along with charity talks and music & poetry performances.Attendees were invited you to connect and engage before voting for their favourite piece on display. The victorious artwork is won by one of it's voters, while the winning artist is crowned champ and awarded a cash prize. All profits are donated to a relevant local charity.
With the YOUNG+IDLE collective, I took the idea of an art-centric fundraising project from conception to reality, building a framework and acting as director and producer along with a talented team to deliver 7 events in 12 months. By the end of our first year we had raised over £6,000 for local artists and charities, and had presented the work of over 70 creatives.
On a design front, I created briefing packs and contracts for participating artists, marketing materials such as posters, flyers and event handouts, plus infopacks and more for press. In total over 40 separate pieces of collateral were designed for the run of the project.
Additionally I ran our digital presence; design, build and management of the website and targeted social media campaigns on Facebook and Instagram for each event. The latter would see over 7,000 interactions on the week of showtime, with the account growing by over 3,000 followers.